The Birth of a Slogan–the Story of “It’s the Water”

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The following story first appeared in the August 1951 issue of “It’s the Water News,” the employee newsletter of the Olympia Brewing Company in Tumwater, Washington.

The author of this article was Frank Kenney, who was secretary of OBC before prohibition. In 1951, a commemorative dinner was given by the management at the Governor Hotel, and Frank was presented with a 50-year pin.

I remember the day as distinctly as if it were yesterday. Forty-nine years ago. 1902. I had been thinking for sometime about an advertising aid for our beer. I had decided on this particular morning to talk about it to Leopold Schmidt, founder of the Olympia Brewing Company.